Job Details - Teaching Fellow

Seeking Teaching Fellow for the Stern Undergraduate Research for Customer Insights Course

MUST BE A STERN STUDENT TO APPLY.

Course Description:

This course investigates the various research methods by which customer insights may be learned, and is designed to provide an overview of the marketing research process. First we will discuss how to frame the research question. Then we will examine exploratory research (including observation and focus groups), descriptive research (including survey design), and causal research (including experimental design and market tests).

We also discuss statistical tools (simple and some more complex) used to analyze the data gathered using the methods above. Additionally, we examine many concepts and theories from the behavioral sciences and analyze their usefulness for marketing strategies.

Course Meetings:

The class meets T/Th at 2:00 p.m. The TF does not need to attend class meetings.

Teaching Fellow Job Description:

The TF for this course will be very interactive with the students. A very important role for the TF in this course will be to help me guide the students through the process of conceptualizing and analyzing a group research project. The TF (in addition to the professor) will comment on students’ written project milestones throughout the semester. So the TF will significantly interact with students at various points in the semester. Knowledge of survey design using Qualtrics is a great plus! The TF will also be responsible for grading all of the homework assignments for the course. (I will provide rubric and grading guidelines where necessary). The TF is expected to hold weekly office hour.

Process: